Cool South African products #2: Eleven O’Clock

Rooibos (‘red bush’) tea is cultivated in the Cederberg mountain region, north of Cape Town, and is quite popular in South Africa and my native Netherlands. There’s no real tea in it, but there’s no caffeine either, making it a healthy herbal option. The coolest tea packaging in South Africa is undoubtedly that of Eleven O’Clock, with its 1930s look, complete with a clock to make sure even alphabetic tea-lovers know what it’s all about. A mother can be seen pouring a nice cuppa rooibos for her kid – making you wonder why school’s out so early on in the day (Grand-pa can probably be found in the living room snorting headache powders with her younger sister on his lap).


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